The formula is supposed to have "lightweight color and moisturizing shine" with "buildable color payoff" and a "gliding, smooth application." It's a good formula for those who like medium, buildable coverage with a smooth, balmy consistency that glides across lips easily but doesn't feel too slippery while worn.
They're comfortable to wear with light hydration but tend to wear a shorter length of time--anywhere from two to four hours with a couple of shades reaching a little beyond four hours. What I like most about the formula is the finish: it's luminous and more smoothing, so it's kinder to lips with imperfection or prone to dryness/flaking. The formula has slip but doesn't have any heaviness or slickness that makes it prone to getting into lip lines.
- The average rating based on all reviewed shade(s) in this formula is shown below.